Promom at a Glance
What Is Promom?
Promom (Promom Baby Products Private Limited) is an early-stage baby care startup founded by Anavi Kalia, Manas Tripathi, and Aditya Srivastava, specializing in breastfeeding and lactation products. Its core offering is a wearable, hands-free electric breast pump designed to make breastfeeding more convenient for new mothers — a product category that has historically been underserved by thoughtful, India-specific design in the local market.
Business Model
Promom operates as a D2C baby and maternal care brand, generating revenue through direct product sales — initially centered on its wearable breast pump, with stated plans to expand into a broader range of maternal and infant care products. This category-starter-product-then-expand approach is a common D2C playbook: build trust and a customer relationship through one genuinely differentiated product, then broaden the catalog to capture more of that customer’s ongoing spending.
Funding History
| Round | Amount | Date | Investors |
|---|---|---|---|
| Funding round | ₹30 crore | 2026 | Fireside Ventures |
Why This Founding Story Matters
Per co-founder and CEO Manas Tripathi, Promom emerged from the founders’ own personal parenting struggles finding trustworthy, thoughtfully designed baby products suited to raising a child in India — a founding narrative common among successful D2C brands, where founders build a product to solve a problem they personally experienced, which often translates into more authentic product-market fit than starting from a purely market-opportunity analysis.
Market Position
India's maternal and baby care market has seen growing D2C interest, with brands increasingly competing on genuine product innovation and India-specific design (accounting for local climate, lifestyle, and healthcare access realities) rather than simply importing or adapting products designed for other markets. Promom's focus on breastfeeding and lactation specifically — rather than the more crowded general baby products category — gives it a more defined starting niche.
What the Funding Will Support
Per the company, funding will focus on creating better products, expanding maternal and baby care offerings, and making them more accessible to mothers across India — with a long-term ambition to become India's most trusted maternal and parenting care brand across the full journey from pregnancy through early childhood.
Frequently Asked Questions
Promom's core product is a wearable, hands-free electric breast pump, with plans to expand into broader maternal and infant care products.
Promom was founded by Anavi Kalia, Manas Tripathi, and Aditya Srivastava in 2026, and is headquartered in Lucknow.
Promom raised ₹30 crore with participation from Fireside Ventures.
Promom's founding story centers on the founders' own experience with breastfeeding challenges, driving a focus on thoughtfully designed, India-specific lactation and feeding products.
Related Reading
Explore more Indian D2C and maternal care startups in our Startups hub →.