Naturis Cosmetics at a Glance
What Is Naturis Cosmetics?
Naturis Cosmetics is a contract development and manufacturing organization (CDMO) in the beauty and personal care (BPC) space — meaning it designs and manufactures products on behalf of beauty brands, rather than selling its own consumer-facing products. The company currently partners with over 50 beauty and D2C brands, including major names like Nykaa, Pilgrim, Purplle, Colorbar, Bare Anatomy, and Kay Beauty, as well as pharmaceutical companies like Glenmark and Dr. Reddy’s for OTC and cosmeceutical products.
Business Model
As a CDMO, Naturis generates revenue by developing and manufacturing beauty and personal care products for brand clients, who then market and sell these products under their own names. This B2B model means Naturis's growth is tied to the overall expansion of India's beauty and D2C brand ecosystem broadly — as more brands launch and scale, demand for reliable, R&D-capable contract manufacturing grows correspondingly, without Naturis needing to build its own consumer brand or take on direct-to-consumer marketing risk.
Funding History
| Round | Amount | Date | Lead Investor |
|---|---|---|---|
| First institutional round | ₹100 crore (~$10.4M) | July 2026 | Sharrp Ventures |
Investors also included D2C ecosystem operators-turned-investors Suyash Saraf (Hyperscale Ventures) and Yogesh Kabra, alongside angel investors from the pharmaceutical and specialty chemicals industries — a notable mix suggesting both consumer-brand and deep manufacturing expertise backing the round.
Why "Picks and Shovels" Beauty Manufacturing Is an Attractive Bet
India's D2C and beauty brand ecosystem has grown rapidly, but most new brands don't build their own manufacturing — they rely on CDMO partners like Naturis. This makes ODM/CDMO companies a genuine "picks and shovels" investment thesis: rather than betting on which individual D2C beauty brand wins, investors backing Naturis are effectively betting on the growth of the entire category, since Naturis benefits from the success of many brands simultaneously rather than depending on any single one.
Market Position & Expansion Plans
Naturis aims to become India’s leading Original Design Manufacturing (ODM) platform in the BPC space. The company plans to establish a 225,000-square-foot manufacturing facility in Vapi, Gujarat, an R&D centre in Mumbai, and an experience centre in the NCR region, while diversifying over the next five years into men’s grooming, body care, colour cosmetics, fragrances, exports, and a deeper OTC pharma presence.
What the Funding Will Support
Capital will fund manufacturing capability expansion, R&D strengthening, and accelerated growth across India's beauty and personal care sector, including the new Vapi facility and Mumbai R&D centre.
Frequently Asked Questions
Naturis Cosmetics is a contract development and manufacturing organization (CDMO) that designs and manufactures beauty and personal care products on behalf of brand clients, rather than selling its own consumer products.
Naturis partners with over 50 beauty and D2C brands, including Nykaa, Pilgrim, Purplle, Colorbar, Bare Anatomy, and Kay Beauty, along with pharmaceutical companies like Glenmark and Dr. Reddy's.
Naturis raised ₹100 crore (~$10.4 million) in its first institutional funding round, led by Sharrp Ventures.
A Contract Development and Manufacturing Organization designs and produces products on behalf of other companies' brands, allowing those brands to focus on marketing and distribution rather than building their own manufacturing capability.
Related Reading
Explore more Indian beauty and D2C-adjacent startups in our Startups hub →, or read about Nykaa’s business and valuation →.